Review by Bernie DeKoven for Brain Boosters for Business Advantage: Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas
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Teams who have to create on-demand inevitably find themselves in need of new techniques for getting their mental juices flowing. As the pressure builds, efforts to be “creative” often result in long, unprofitable sessions of mutual angst and long lists of second-rate, derivative ideas. Brain Boosters for Business Advantage: Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas is creativity guru Arthur VanGundy’s playful collection of genuinely fun exercises for massaging the mind. Each of the 101 activities is clearly described and illustrated, with a facilitator’s insight into group creative process, and a scholar’s devotion to accrediting original sources. Exercises are for both individual and group mindbending, but most are extremely suitable for team brainstorming. VanGundy isn’t afraid to let us know which activities are his favorites. Among his favorites, one of mine is called “Balloon, Balloon, Balloon.” It has just the right amount of zaniness and physical activity to loosen up mind and body. First, people are asked to write “silly, nonsensical phrases” on slips of paper. Some examples: “worm lips on parade, “rhubarb ink javelins,” “rotating cat lemons,” and “vibrating elephants in your ear.” Next, the slips of paper are rolled up and put into balloons of different colors. Participants tap the balloons around the room for a few minutes, collect one balloon of each color, pop the balloons and use the combined nonsense to create new ideas. For example: “Pen holders built into a chair’s arms (from “arms” and “rhubarb ink javelins.”) and “A built-in stereo radio in the top of the seat back (from “back” and “vibrating elephants in your ear”).” VanGundy is careful to guide the reader through the collection, recommending his favorites, indicating which of his Boosters would be best for which purpose: strategic problems, product and process problems, advertising/marketing problems, and people/human resource problems. He introduces the collection with some hard-earned wisdom about the nature of creativity and group under pressure. His chapter on Creativity Principles is comprehensive, succinct, and worth committing to memory. His one basic rule: “defer all judgment when generating ideas.”

Review by Jack Brutschin for Brain Boosters for Business Advantage: Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas
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Mr. VanGundy has written a book which is very helpful if you are looking for a book which is brief, precise and before you start to use any of the systems it is very accessable to look for the right kind of system in any given situation. I simply love the “professor” approach, as the creativeness is at the end all up to you!